Halifax Initiative to appoint consultant

The Halifax Initiative is poised to appoint a consultant to help disseminate information about the design bodies potentially under its umbrella.

Funding for the move will come partly from the 5000 already voted to the initiative by John Lewis Partnership.

At a meeting last week, the core team identified a need for existing bodies and their audiences to know what each does with a view to creating a single voice for design.

The organisations so far taking an active interest in the venture are the Chartered Society of Designers, the Design Business Association, the Design Council, British Design and Art Direction, the Design Museum and the Royal Society of Arts.

The consultant will also be briefed to bring together staff in those bodies who are responsible for similar areas, such as education or professional practice, to boost understanding all round.

“We’ve finally got consensus,” says Elmwood managing director Jonathan Sands, who, as DBA chairman, initiated the project last year. But the Halifax Initiative, now operating under the working title Design Unity, will not necessarily lead to a single body. “One voice, not one body,” said CSD past president Stefan Zachary at last week’s meeting.

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