Bahrain break for WPP Group

A consortium of WPP Group companies has been appointed as global communications advisor by Durrat-Al-Bahrain, the nascent Bahrain tourist resort. WPP’s remit includes branding and identity – to be undertaken by Addison Corporate Marketing, advertising, public relations, media buying and sport sponsorship. The resort will compete with Dubai’s The Palm, a palm-shaped, man-made island.

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