S&M thinks newly hatched Birds Eye logo is lame duck

It is with deepest regret and great sadness that we are witness to the death of another giant of the brand world. A dark cloud filled the studio at Smith & Milton as news of the death of the inimitable Birds Eye gull (DW 12 February) reached our desks. The disappointment in our hearts and confusion in our heads upon seeing the gull’s bland replacement (above) was immense.

Times change, but we can’t help but think those sharp-eyed creatives at Carter Wong Tomlin have missed a trick. After all, in these brand-crazy days, when identities can change with each print run, the survivors are those with legs.

Nik Bedford

Creative director

Smith & Milton

London EC1