The retailers say that the move will bring “extra choice and convenience” to customers of both stores.
Ten stores have been identified and a roll out will be complete by summer according to Argos.
Dalziel and Pow first created a retail concept for Argos’ stand-alone stores in 2013, which saw the ordering process modernised with touch-screen, introduced, as well as FastTrack click and collect, while the store was given an entirely new look to try and make it “cool, vibrant and relevant.”
The consultancy has also designed a kit of parts, developed over the last year “to allow Argos to operate in a flexible and reactive way” according to group creative director David Dalziel.
It has already seen small format stores developed for London City sites like Cheapside and Cannon Street and a Homebase shop-in-shop, which Dalziel says “proves that they can operate within a ‘host’ retailer”.
Dalziel says that there are now “three or four” emerging formats and adds: “Argos has been very ambitious to explore the potential embedded in the concept – the streamlined digital integration has really sparked the brand to look beyond the pre-conceived notion of the singular ‘big-box’ that it previously relied upon.”
At the new Argos digital stores in Sainsbury’s customers can either buy items instantly in-store via tablets, or click-and-collect by reserving online at home before picking up in-store the same or the following day.
The stores will range in size from 300-1500m2, offering 20,000 non-grocery items as well as 40,000 products, which can be ordered for home delivery.