Argos set to open new stores – in Sainsbury’s…

Dalziel and Pow has designed a concept for a digital Argos store which will roll out to select Sainsbury’s supermarkets.

The retailers say that the move will bring “extra choice and convenience” to customers of both stores.

Ten stores have been identified and a roll out will be complete by summer according to Argos.

Dalziel and Pow first created a retail concept for Argos’ stand-alone stores in 2013, which saw the ordering process modernised with touch-screen, introduced, as well as FastTrack click and collect, while the store was given an entirely new look to try and make it “cool, vibrant and relevant.”

The consultancy has also designed a kit of parts, developed over the last year “to allow Argos to operate in a flexible and reactive way” according to group creative director David Dalziel.

It has already seen small format stores developed for London City sites like Cheapside and Cannon Street and a Homebase shop-in-shop, which Dalziel says “proves that they can operate within a ‘host’ retailer”.

Dalziel says that there are now “three or four” emerging formats and adds: “Argos has been very ambitious to explore the potential embedded in the concept – the streamlined digital integration has really sparked the brand to look beyond the pre-conceived notion of the singular ‘big-box’ that it previously relied upon.”

At the new Argos digital stores in Sainsbury’s customers can either buy items instantly in-store via tablets, or click-and-collect by reserving online at home before picking up in-store the same or the following day.

The stores will range in size from 300-1500m2, offering 20,000 non-grocery items as well as 40,000 products, which can be ordered for home delivery.

Latest articles