News in brief round-up

This week’s news in brief.

Bud Light

Pearlfisher has created a limited-edition beer bottle for Bud Light in celebration of this year’s Super Bowl, Super Bowl XLIX.

RetroFuzz has created the first e-commerce website for Wrangler. It includes an interactive tool that helps users find a pair of jeans based on their lifestyle and daily activities.

FS Millbank

Adobe has acquired stock photo marketplace Fotolia. It will now be integrated into Adobe Creative Cloud, giving members access to buy over 35 million images and videos.

Caple Road

Brand on Shelf has designed the branding and packaging for Westons Cider’s new craft cider Caple Rd. “The packaging is deliberately honest,” says Andy Willingham, creative director at BOS. “We’ve shown the blender’s shorthand to reflect the personal crafting of the product.”

Residents and employees based on London Road, Croydon have been asked by the local council to choose the new logo for the area. The public will vote based on a selection of designs created by local consultancy Future of Croydon.

Obsidian

Hoefler & Co. has designed new typeface Obsidian. “It’s by far the most elaborate thing we’ve ever designed,” says founder Jonathan Hoefler.

Lord Poppington

Leicestershire-based consultancy Voice has designed the new identity for popcorn brand Lord Poppington’s. “We have evolved the character ‘Percy’ by simplifying the illustration and highlighting his distinguishable features,” says Tim Harrison, managing director at Voice.

ButterflyCannon consultancy has appointed two new staff members, taking on Roxane Ip as account director and Chris Joscelyne as creative account director.

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