Caffeine hit for Lippa Pearce

Lippa Pearce has created a customised adhesive seal as the visual identity for a new coffee company, Torz & Macatonia.

The round logo, designed by Paul Tunnicliffe, is intended to evoke the freshness of the coffee, have tactile appeal and maximum flexibility for implementation.

Consultancy director Domenic Lippa says: “The visual identity will extend from the logotype and letterheading to branding, packaging and publicity material.”

Initially produced in burgundy red on a cream background, the logo colours will be changed to indicate seasonal variations and new coffee flavours.

The consultancy also named the new venture after the company’s founders Jeremy Torz and Steven Macatonia.