Four IV’s design of an exhibition stand for Borden Decor International at Heimtex, claimed to be the world’s largest soft furnishing fair, has earned the consultancy a repeat order.
Borden Decor International, the Lancashire-based owner of brands including Crown, was impressed enough with the Four IV-designed stand at this month’s Frankfurt show to ask the consultancy to create next year’s stand.
Four IV design director Chris Dewar-Dixon says the client asked for something completely different from usual stands, “a design that was going to scare the pants off the client”.
Dewar-Dixon adds: “We came up with a stand that looks like a white box with no products on show at all.”
But with revolving columns, office modules and doors opening to reveal “wardrobes” of wallpaper, Dewar-Dixon says that the 240m2 stand gave Borden a “contemporary and serious edge”.