Lippincott Mercer has promoted Dave Mayer to the position of partner at the brand strategy and design group. Based in the group’s London office, Mayer is a specialist in brand strategy and customer experience. He has also been working on brand licensing strategies with the group.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.