RHM should improve the cakes, not the packaging

This won’t be the only letter on the subject, but has the chief executive of food giant RHM (DW 5 January) considered that the failure of his product to generate the desired turnover could be explained by the fact that Mr Kipling Bakes Exceedingly Crap Cakes?

Alan Herron, Creative Director, True North, Fourways House, 57 Hilton Street, Manchester M1 2EJ