G3 has created the corporate identity for luxury health spa One, which will open in Edinburgh in September.
G3 has been responsible for the spa’s brand strategy, from naming and visual identity to website development and national advertising. The London consultancy won the project, worth a six figure fee, without a formal pitch.
The branding is designed to reflect the ‘radical nature of the building’, which will offer a series of ‘holistic treatments’ over five floors, according to G3.
The identity draws on the predominance of water at the spa and the presence of natural stone and minerals. The photography by Hugh Johnson is designed to reflect the holistic nature of the treatments on offer and will be used in all collateral, from menu cards to brochures.
One features ozone-friendly swimming pools and hydropools, aromatic baths, saunas, steam rooms and a fitness studio. It offers treatments and therapies from around the world, including Thai massage, hydrotherapy, foot and nail treatments and ‘heat therapies’.
One is part of the Sheraton Hotels group.