House of Fraser shows Preview

House of Fraser has unveiled the marque for its own-label womenswear brand, Preview, designed by Dalziel & Pow.

Preview launches with an autumn clothing range that will be in-store in early August and is aimed at women aged between 35 and 54.

The clothing will be supported in-store by a 3D identity created by Dalziel & Pow.

The group was appointed on the strength of previous work for House of Fraser’s Linea own-brand range, which launched in 1997.