Billington’s is to relaunch its range of sugars with a revised visual identity and the introduction of recyclable boxes, designed by Springetts. The identity features a hand-written ‘B’, and an illustration of sugar cane has been added to the pack background, as well as the words ‘since 1858′, to stress the brand’s heritage. Springetts’ brief for the redesign was to increase the ‘premium and natural cues of the brand, strengthen the on-pack branding and improve shelf standout’.

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