Billington’s is to relaunch its range of sugars with a revised visual identity and the introduction of recyclable boxes, designed by Springetts. The identity features a hand-written ‘B’, and an illustration of sugar cane has been added to the pack background, as well as the words ‘since 1858′, to stress the brand’s heritage. Springetts’ brief for the redesign was to increase the ‘premium and natural cues of the brand, strengthen the on-pack branding and improve shelf standout’.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.