Billington’s is to relaunch its range of sugars with a revised visual identity and the introduction of recyclable boxes, designed by Springetts. The identity features a hand-written ‘B’, and an illustration of sugar cane has been added to the pack background, as well as the words ‘since 1858′, to stress the brand’s heritage. Springetts’ brief for the redesign was to increase the ‘premium and natural cues of the brand, strengthen the on-pack branding and improve shelf standout’.
7-Inches for Planned Parenthood has released a compilation vinyl boxset featuring original work from the likes of designer Shepard Fairey and musician Björk to raise money for the charity.
Integrated packaging design specialist Equator shares advice on what it takes to stand out as a successful design consultancy in a competitive landscape.
The cans feature the artist’s famous toucan and lobster illustrations, created during his four-decade-long association with the brand.
Integrated packaging design specialist Equator, offers tips on how to keep new business coming through the door.