Billington’s is to relaunch its range of sugars with a revised visual identity and the introduction of recyclable boxes, designed by Springetts. The identity features a hand-written ‘B’, and an illustration of sugar cane has been added to the pack background, as well as the words ‘since 1858′, to stress the brand’s heritage. Springetts’ brief for the redesign was to increase the ‘premium and natural cues of the brand, strengthen the on-pack branding and improve shelf standout’.
In-house design experts say designers need to be braver when releasing products into the world, but maintain that ROI dialogue should not stifle creativity.
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
The 59th edition of the design and advertising body’s annual has an editorial slant, and has been designed by Studio Dumbar.
From the magic world of mushrooms, to design heavyweights and more, these are the design books we think you should read this autumn and winter.