Cross device for cultural Amsterdam

A design by Amsterdam graphic designer Melle Hammer will be used as the emblem identifying Amsterdam as a city of culture.

The emblem, which is made up of two superimposed stripes forming a cross, is intended for general use by the cultural world of Amsterdam.

It is the winning design from some 450 entries to a public competition initiated and orchestrated by the Amsterdam Tourist Information Office, the Amsterdam Arts Fund and the Netherlands Design Institute.

The emblem, which will be used by the Amsterdam Tourist Information Office as well as by the city’s cultural institutions, is intended to convey a feeling of space, and the image of a crossroads or meeting place.

The symbol is also a link to Amsterdam’s historical emblem of three crosses.

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