Norwich City Council has appointed Anderson to create an environmental graphics blueprint for the city centre as part of the city’s involvement in the EU-funded Liveable Cities initiative.
The brief, worth £60 000 to Anderson, will see the consultancy produce a guidelines manual for wayfinding and signage design to be used by local government departments.
The group has already completed an audit of existing signage and will present its findings to an audience of council planning department, highways, engineering and leisure and tourism staff this week.
One proposal will be to divide the city into key quarters, with each zone allocated specific signage of a ‘different colour or nature’, according to Anderson senior associate Sean Brereton.
Norwich, famed for its cathedral and ancient city walls, is one of six northern European cities involved in the e10m (£7m) Liveable Cities project aimed at improving the spatial domain in historic urban centres.
Sophie Conroy, Norwich City Council’s European project manager for the Liveable Cities scheme, says funding for signage implementation will be sought on completion of the manual this September.
It is anticipated that the council will approach local businesses and other stakeholders for sponsorship.