Therefore has designed a range of audio products for Ministry of Sound Audio. Called Space, the range includes a personal MP3/CD player (left), a micro hi-fi system (right) and portable CD/radio player. The group was briefed to create a contemporary, youth-oriented range with an emphasis on ergonomics and sound quality, says Therefore managing director Graham Brett. Features such as a concave underside on portable pieces ensure the products sit comfortably against the body. ‘It was important to create a range that has a common feel to it and with a strong distinct identity,’ Brett adds. Packaging for the range has been designed by Amp Associates. Products launch early next year.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
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The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.