Wigmore Sports serves up new store interiors by Portland

Wigmore Sports has charged Portland Design with creating the interior of its new tennis-inspired store in central London.

The 350m2 outlet is just a few doors up from its current premises on Wigmore Street, W1. Arranged over two floors, the store will feature a tennis court environment in the basement, where customers can test sports equipment.

‘Although the new store is very slightly smaller than our current one, it has the benefit of being designed as a single space, meaning that there are no voids and it has a more spacious feel,’ says WS managing director Chico Davda.

The professional racquet sports specialist appointed Portland without a pitch, having worked with the consultancy on its current store in 2003.

The WS blue and white corporate identity – which Portland also designed in 2003 – will inspire the colour palette for the interiors. Acid yellow elements and racquet-style grid patterns will be applied to peripheral elements such as cash desks. The walls will feature oversized graphics of quotations from tennis stars.

‘This is an oppor tunity to create a store that caters to the modern sports enthusiast and looks nothing like the rest of the high street,’ says Portland senior designer Paul Tynan. The store is due to open in  the early autumn.