Wyre Borough Council in Worcestershire is introducing a new identity for its Countryside, Leisure and Tourism department, created by Blackpool consultancy Arrio. The shape of the letter R is adapted to represent the shape of the River Wyre, a natural local landmark. The two-tone red identity will go live this summer.
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
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Design Week closes, having championed design excellence for the past 38 years.
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.