Wyre Borough Council in Worcestershire is introducing a new identity for its Countryside, Leisure and Tourism department, created by Blackpool consultancy Arrio. The shape of the letter R is adapted to represent the shape of the River Wyre, a natural local landmark. The two-tone red identity will go live this summer.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.