Late night revellers in Dublin’s Grafton Street are allegedly smitten by a powerful new beam of light appearing on the pavement after dark. The light, known as ‘the logobeam’, is a projection of a logo from the rooftop of BT2, Irish department store Brown Thomas’ latest retail venture. The new outlet is a sports retailer-cum-cafÃ©. The marque was created by DesignWorks in Dublin. Local group Douglas Wallace Architects worked on the interiors with Brown Thomas’ in-house team. The store, which opened last week, is intended to be crisp, clean and sharp, with white floors, ceilings and walls to give a minimalist feel, says a Douglas Wallace spokeswoman.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.