Late night revellers in Dublin’s Grafton Street are allegedly smitten by a powerful new beam of light appearing on the pavement after dark. The light, known as ‘the logobeam’, is a projection of a logo from the rooftop of BT2, Irish department store Brown Thomas’ latest retail venture. The new outlet is a sports retailer-cum-café. The marque was created by DesignWorks in Dublin. Local group Douglas Wallace Architects worked on the interiors with Brown Thomas’ in-house team. The store, which opened last week, is intended to be crisp, clean and sharp, with white floors, ceilings and walls to give a minimalist feel, says a Douglas Wallace spokeswoman.

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