Two things are evident about multimedia this year: more consultancies are doing it, often alongside other disciplines; and more are telling us about it.
That said, with more players in the field, there seems to be less reward to be had by way of design fee-income. Domino Systems, which topped the chart with 1.86m last year, is down to 1.2m this, and Rufus Leonard, third last year with 1.1m, has dropped to 0.85m.
But it can be done. A deliberate shift in emphasis by branding group Nucleus appears to be paying off, its fee-income from multi-media up marginally from last year’s 0.39m to 0.46m this. Then there are the relative newcomers such as Deep End Design, in at 12th with fees of 0.62m, including production work it has done for multimedia strategy group Webmedia.
Another phenomenon in multimedia is the different types of consultancies which stray over the boundary from very different core disciplines. So we have retail specialists 20/20 and global group Retail Planning Associates appearing alongside branding groups like The Coleman Group Worldwide and engineering and product design groups such as Cambridge Consultants. Ones to watch have to include the multiskilled Conran Design Group and WPP’s annual reports star Addison, which make their debut this year.