Voxpop

Reaching out to the masses is essential for the continued commercial evolution of gaming. In order to achieve this, it needs to leave behind its geek heritage and the ‘go-faster stripes’ design ethos, and create truly inspirational lifestyle products. These new consoles are a first step – however, I wouldn’t be surprised if we eventually see a Philippe Starck Xbox or maybe even a Nike PlayStation sold only through ‘Vacant’ guerrilla stores.

Victor Benady, Chief executive officer, Random Media