Beyond to create standalone brand for UK Pioneer Home

Consultancy Beyond has been appointed by audio-visual technology manufacturer Pioneer to create a ’fresh and informative’ standalone brand identity for its UK Pioneer Home division.

The consultancy was appointed at the beginning of May, following a three-way creative pitch.

Beyond director Paul Ringsell says, ’At the moment I think its visual identity is a bit fragmented we need to appeal to its loyal customer base while creating something with more contemporary, aspirational qualities to engage with a new audience.’

The identity will be used across all marketing materials, brochures and online.

It is hoped the identity will be launched in the next six to eight weeks.