Staff at Priestman Goode are truly proud of their work designing the face of Virgin Trains’ new locomotives. The neatly sculpted shape looks as though it’s travelling at 100 miles per hour even when it’s standing still. Which is lucky, really, given the company’s record to date.
As the design industry propelled itself forward, we were always there to champion, inform, analyse and guide the way.
Have you been paying attention for the last four decades? Only one way to find out.
Design Week closes, having championed design excellence for the past 38 years.
As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.