The old Wild West travelling shows were the inspiration behind the branding for this new American beer. Designed by Turner Duckworth, the black and tan packaging of the beer features a howling monkey in a ‘monkey suit’. It’s ‘a quirky icon which gives the brand character and an individual personality’, says a consultancy spokesman. Howling Monkey is manufactured by US client McKenzie River.
Clients are being given access to tools which can help them create new generative versions of their brand assets within guidelines.
Number of students studying design and technology subjects goes up for first time in over a decade but grades take a hit this year with the return of exams.
Big Motive lead design researcher Jonathan Synott believes that if you want children’s views to be part of the design process there are a few things you need to know
Our Creative says that the supermarket’s value range is designed to be “honest, simple and straightforward”.