Money is not the main motivation for designers

The stance of the letter from the concerned father seems to conclude that the only reasonable advice to give his daughter is to become a management trainee because it comes with a higher salary (DW 30 October).

The primary motivation for the vast majority of informed students is not financial. The decision to become a practising designer is primarily concerned with the potential for long-term creative fulfilment.

PS: 12 000 is not bad for a starting salary.

Ian Roberts

IDRoberts@mmu.ac.uk