In responding to my previous letter David Hyams’ reply (DW 30 October), offers no objective argument and misses the point by more than a mile.
Ideas have nothing to do with nostalgia.
Your other correspondent, Glenn Tutssel, in referring to my letter, talks about innovation (DW 6 November). When innovation takes the form of visual non-communication, in searching for a new formula for design, this is tilting at windmills.
The obsession with style as a convenient and facile stand-in for real ideas and true substance is taking design on the journey from obscurity into oblivion.
The sheer amount of pseudo-intellectual dialogue that is spouted in vain attempts at substantiating the “meaning” behind idea-less design, contradicts the fundamental point and purpose of graphic design to impart a visual message.
Besides, has it now simply struck everyone that this type of gratuitous design is just so monumentally boring to look at?
N Yorkshire YO11 2TL