Design trio work on Oxford ‘fusion’ restaurant Camera

Noble Russell, Ryuu Design and Commun are working on a new Asian-inspired restaurant and bar in Oxford.

Camera owner Oxford Leisure, which describes the restaurant’s menu and decor as ‘fusion’, is aiming its offer at the ‘over-21 sophisticated weekend crowd’, according to Oxford Leisure co-owner Jake Oppon.

Oxford Leisure appointed the furniture and interior design group on the strength of its previous work for the company over the past eight years, including on Oxford nightclub The Bridge.

Noble Russell designed most of the furniture for the restaurant, including the bar, DJ booth, ten back-to-back sofa units, Corian drinks shelves, bench seating, dining tables and copper-topped drinks tables.

Noble Russell director Jonathan Fort describes the restaurant’s look as ‘minimalist and glossy sophistication, with lots of creams, browns and light greens’.
Oxford Leisure appointed Ryuu about five months ago to create the branding (pictured), graphics and print materials for the restaurant and bar. The consultancy has an ongoing relationship with Oxford Leisure, whose supervisor Yasir Naseem is also Ryuu’s marketing director.

Ryuu creative director Hugo Nash says, ‘The interior graphics and branding represents a sort of modern-day, conceptual Asian-Western fusion, inspired by abstract patterns.’ Ryuu is also creating menus and visual projections for the walls.

Commun is working on a website for the restaurant, which is due to open its doors at the end of the week.