Wren & Rowe has designed the Meister lager brand for Romanian European Breweries. Paul Foulkes-Arellano, managing director of Wren & Rowe, says, ‘Meister is brewed in Transylvania… we’ve endeavoured to create a refreshing contemporary brand, but with due reference to the history of the region.’
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.