Sharing Economy UK, the trade body for major peer-to-peer companies including AirBnB and ZipCar, has been rebranded by Supple Studio, which has created a playful concept focusing on the idea of sharing.
SEUK was founded in 2014 and is a membership trade body for the sharing economy set up to promote the domestic sector and best practice.
Supple was briefed to create a vibrant identity that feels “established and authoritative” according to Supple Studio creative director Jamie Ellul.
“We wanted to create a simple unobtrusive logo that got across sharing in a quick and memorable way. When we hit on the idea of the two words ‘sharing’ a letterform it felt very natural and got across the concept of sharing resources very succinctly,” he says.
A set of icons has been created to show the range of services offered by Sharing Economy UK affiliated companies so themes such as spare rooms and time-sharing could be summed up visually.
Icons for market sectors
Ellul says: “We drew the icons in a very economical way, they all share angles which allows them to be locked up together in a variety of ways to suggest the sector joining forces. These lockups then form a background for the brand.”
Jim Davies of Totalcontent has worked on copy and tone of voice and a new website has been designed and built by Mud.