Energy group identity boost

New company Mitsui Babcock Energy, one of the world’s largest energy engineering firms, has appointed London-based Design for Print to create its identity.

Mitsui Babcock Energy is the result of major Japanese engineering conglomerate Mitsui purchasing 75 per cent of UK firm Babcock Energy last month.

Design for Print designed a corporate identity for Babcock International, the parent company of the former Babcock Energy, last year (DW 8 July 1994).

“It felt natural to approach the same consultancy, so we didn’t go out to tender,” says a spokesman for Mitsui Babcock Energy.