New chocs box for Thorntons

Chocolates retailer Thorntons is launching new packs for its core brand Continental, and is poised to unveil Premier, a new range.

Design is by Springpoint, which was approached and appointed by Thorntons without having to pitch. Springpoint and Thorntons’ three-strong in-house design team were briefed in March to come up with concepts for both ranges.

Springpoint’s concept was chosen for Continental, and was extended in-house. It was introduced to shops last week. Premier was entirely designed in-house, and will be launched on 13 November.

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