London consultancy CGI has designed the new identity for Dublin-based international recruitment company Parc. The company is seeking to appeal more widely to its target business sectors in IT and telecommunications and reflect its increasing presence on the Web.
The new deep red logo is supported by a revised colour palette of green, grey and white. A green chevron graphic device has been added to communicate direction and approachability, says Sheila Lalani, CGI marketing director. The identity will be used across Parc’s full mix of marketing communications.
“A new visual identity was required to reflect Parc’s new strategy and redefined brand positioning,” adds Lalani.
– CGI has recently been appointed by Ryan Hotels Group to carry out an assessment of its brand strategy, part of an expansion plan by the group across Europe.