Channel 5 unveils ‘irreverent’ website

Channel 5 has launched a redesigned version of its website, created by digital branding consultancy Wax New Media Agency. The site is an attempt to move away from ‘traditional’ TV sites towards an entertainment portal and reflects the ‘fun and irreverent values of Channel 5’. The website has nine categories representing the programme range of the channel. Wax managing director James Ghani says, ‘The [previous] website never featured a single image of its on-air programming. Channel 5 recognised that viewers want a reflection of the channel’s output and focused its content on that.’