Comic Relief identity was down to Team-work

I would like to clarify that The Team created the new brand identity for Comic Relief last year, not Still Waters Run Deep (News Analysis, DW 13 October).

Although many consultancies work with Comic Relief, The Team is official brand guardian, creating the overall brand strategy used as the framework to develop all new sub-brands. Most recently we created the brand guidelines used by all sponsors, partners and design groups. We are currently developing the new brand identity for next year’s Red Nose Day.

Peter Mills

Partner

The Team

London SW15

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