H-eau-te couture

Design Week readers may remember the launch of Evian’s ring-top effort – ‘the world’s only truly portable bottle’ – from this column a few months back. Evian has now rejected portable bottles as passé, and introduced a contrasting design – Millénium Gold – for the new autumn / winter fashion season. The product blurb claims the droplet-shaped bottle ‘will be found gracing’ – and slipping out of, presumably – ‘the hands of the usual jet-set and style leaders this Christmas’. Oh, the fickle world of water.