Architectural and design consultancy Shh has created the identity and interiors for new central London noodle bar, Ichizen, which opened last week.
‘The clients wanted a young, happening place,’ says Graham Harris, managing director of Shh. ‘Trying to put that across in architectural terms was an interesting challenge.’
The designer was limited by the building’s location, in a conservation area, and the size of the space itself, just 110m2. Designed for maximum adaptability, the interior has a total capacity of 88 people.
The identity and graphics were typographically inspired by the Japanese ‘chok’ or name stamp motif.