Dyson could have created a more vital product than Airblade

James Dyson’s Airblade. What is it for? I now know how Dyson’s Airblade works (DW 5 October), that it cost £10m to develop and that it took 20 engineers to create it, but I am not sure what it is for. What was the brief?

With his legions of designers waiting in the wings, Dyson seems to have relied on a eureka moment, or ‘happy accident’ as he calls it, before deciding what his latest product was to be. I would have thought a well-researched product brief would have been a more purposeful route to a new global product.

A major need in the area of human hygiene remains, as it has for some time, to prevent the spread of bacteria, including E coli, in areas associated with food and personal hygiene. Drying ‘wet hands’ with an expensive product is a poor response to the problem.

Research into a product that removes transient bacteria, provides freshness to the hands and conserves water resources is surely the starting point.

Michael Dowd, Designer and managing director, Dimensions Displays, London NW1

Latest articles