House of Fraser relaunching own brand fashion label
House of Fraser is relaunching its own-brand fashion label Linea, under a scheme designed by its in-house Visual Merchandising team.
It has rebranded the womenswear range, introducing a black-and-silver palette to the brand identity, retail interiors, packaging and labelling.
In-store areas use a black acrylic finish for customer counters. A complementary overhaul of the menswear range will follow next month, rolling out to three of the group’s stores, starting in Glasgow.
-
Post a comment