Wembley to design future visitor attraction

Wembley Stadium is planning to open a ‘visitor experience’ on its grounds, and is working with a design consultancy to realise the project.

A spokeswoman at Wembley confirms that a visitor attraction is being built, but declines to comment on who is working on the design or what form the visitor experience will take.

The attraction could include a history-based gallery and exhibition, retail elements and some kind of experiential and interactive activity. It is not clear when the visitor experience will launch, but reports suggest that the design consultancy concerned is Mather & Co.

Wembley Stadium will open next year, at the earliest, and is being designed by architects HOK Sport and Foster & Partners. The developer is Multiplex.

The stadium has long-term staging agreements with The Football Association, The Football League and The Rugby Football League.

It has also been reported that Wembley Stadium is on the hunt for an integrated agency to help promote it as a visitor attraction.