Czech chef Pavel Lacvec’s cooking impressed Steven Spielberg so much that “he flew Pavel to Hollywood to cook for friends at a private party”.
So says the publicity spiel for The Paper Bag, a new Czech restaurant in London with graphics by Zulver & Co.
And it’s bollocks. The Daily Mirror commissioned the group to design an invitation to the launch to see how many celebrities were suckers enough to turn up to the opening of a paper bag.
At least five of Terence Trent D’Arby’s cronies rolled up, realised it was a hoax and rushed off to alert the man himself. Society hostess Liz Brewer and model Paula Hamilton also arrived, panting in anticipation of free booze and photographers. Laughter ensued.
“We didn’t want The Mirror to credit us with the design in case the celebs took it the wrong way,” says Zulver creative director Andrew Zulver, whose bag-shaped identity is based on the Czech flag. He did get paid for the job, but how did he actually get it?
“Contacts, my dear,” he says.