Precept polishes up Jeyes’ tired image

Jeyes is launching a range of indoor and outdoor cleaning products designed by Precept.

“The designs retain the Jeyes Fluid identity and colouring, and build on the heritage of the Jeyes Fluid brand,” says a consultancy spokesman.

The range is launched as the group takes on its first planning director. Harjit Gammon left The Identica Partnership last year where she was commercial director and managing director designate. She will handle strategic development on client projects and within Precept itself.

Precept has won a three-way strategic pitch to rebrand and repackage the range of knives for Richardsons of Sheffield.