Wall’s new image to compete with rivals

Wall’s is drawing on its 200-year heritage to compete against its sausage rivals in the lucrative premium sector. Pack identity and design are by Blue Marlin.

Ben Cull, marketing manager at brand owner Kerry Foods, says: “The particular difficulty of the brief lay in providing a clear link between Wall’s current identity and the company’s heritage.”

Blue Marlin planning director Simon Jones says: “We delved into the company looking at what would make creditable and differentiating stories for the consumer.

“It was a case of bringing those stories to life in a way that fitted with the current company,” he adds. Blue Marlin researched through original archive material and came up with the historical figure of Thomas Wall. The new look went on-shelf last week.

The consultancy is now working on further undisclosed projects for Kerry Foods.