26 September 2002


BBC MediaArc has created branding, logo and titles for Initial’s Fame Academy, which will screen on the BBC this autumn. The work will be applied on and off-air.

Pentagram partnership strikes with dream team

As everyone knows, football is a game of two halves. So here’s the all-time Arsenal XI we requested last week, chosen by Pentagram pundit Angus Hyland and his writerly chum Bernard Azulay (Diary, DW 19 September). In 4-4-2 formation: Pat Jennings; Pat Rice, Tony Adams, Frank McLintock, Kenny Sansom; Robert Pires, Patrick Vieira, Liam Brady, […]

Street inspiration

Street Graphics Tokyo might not be beautiful, but it’s a good starting block if you’re looking to be inspired by Japan, explains Nick Finney

Elmwood puts energy into Jeyes air freshener brand

Cadbury Schweppes-owned household hygiene specialist Jeyes will unveil a brand identity created by Elmwood for its new air care range Sen’chi next week, as the company moves to challenge consumer perceptions of the product category. The consultancy, which worked on the project for 18 months, has created the brand’s name, visual identity and positioning. Distribution […]

A designer is different to being a brand consultant

For a publication whose principle focus is design, it seems strange that so many pages of Design Week have recently been devoted to the subject of branding. If all these articles and letters had made the subject a little clearer to the average designer, then great, but I rather doubt they have. But thankfully there […]

Award ceremony

The Design Business Association announce the results of the 2002 International Design Effectiveness Awards in a lunchtime ceremony on 11 October, hosted by Adrian Chiles of the BBC programme Working Lunch. Contact: 020 7251 9229 or e-mail kate@dba.org.uk for tickets. Venue: The Savoy, Strand, London WC2.


Inflate has created an exhibition stand for Virgin Atlantic Airline’s cargo division. The design features inflatable display points and helium balloons with downlighters.


Code has been appointed by Carrier, the luxury holiday company, to design its website, following a five-way pitch.

Taxi enterprises rank as the chief conundrum

Futurology is a curious business (see this week’s Design Business, page 13, for details). Curiouser still, Getty Images and Attik both call their crystal ball-gazing operations Taxi. Ohhmmm, we predict a transport-related quip in the next paragraph. What is it they say about waiting for a bus and then two arrive at once? You’d have […]

As the tide begins to turn

Richard Clayton decides whether or not regeneration and investment in the design of Britain’s coastal towns will make visitors want to be beside the seaside

Nourish interiors for Virginware

Virginware opens this week in London with interiors and visual identity designed by Nourish. The £100 000 contract also includes a creative strategy and advertising for the store. Virginware, which will sell under-, swimand loungewear, aims to offer a ‘lifestyle branded range to a brand-literate generation’, according to Virginware chief executive Steve Richards.


Coinciding with 100esign, furniture retailer Knoll are holding a sale on 29 September, with pieces ranging from £50-£1000.

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