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The B is for Brandenburg. The German Land (state) is holding a six-way paid competition for a new identity and marketing strategy. Five contenders are German marketing, PR and advertising agencies. The sixth is German graphic designer Thomas Manss’ London-based consultancy. Thomas Manss and Company’s solution centres on the B symbol, which also applies to the city of Berlin, in the heart of Brandenburg. To go with the symbol, Manss has devised an advertising campaign to be developed with a local agency. The result of the competition will be announced at the end of May.

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