The B is for Brandenburg. The German Land (state) is holding a six-way paid competition for a new identity and marketing strategy. Five contenders are German marketing, PR and advertising agencies. The sixth is German graphic designer Thomas Manss’ London-based consultancy. Thomas Manss and Company’s solution centres on the B symbol, which also applies to the city of Berlin, in the heart of Brandenburg. To go with the symbol, Manss has devised an advertising campaign to be developed with a local agency. The result of the competition will be announced at the end of May.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.