The B is for Brandenburg. The German Land (state) is holding a six-way paid competition for a new identity and marketing strategy. Five contenders are German marketing, PR and advertising agencies. The sixth is German graphic designer Thomas Manss’ London-based consultancy. Thomas Manss and Company’s solution centres on the B symbol, which also applies to the city of Berlin, in the heart of Brandenburg. To go with the symbol, Manss has devised an advertising campaign to be developed with a local agency. The result of the competition will be announced at the end of May.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of