The B is for Brandenburg. The German Land (state) is holding a six-way paid competition for a new identity and marketing strategy. Five contenders are German marketing, PR and advertising agencies. The sixth is German graphic designer Thomas Manss’ London-based consultancy. Thomas Manss and Company’s solution centres on the B symbol, which also applies to the city of Berlin, in the heart of Brandenburg. To go with the symbol, Manss has devised an advertising campaign to be developed with a local agency. The result of the competition will be announced at the end of May.
The tournament is set to take place in Australia and New Zealand, and local artists have been engaged to help create the identity.
Design studio Anak has redesigned the identity of Mandai Wildlife Group, which runs Singapore Zoo, with a view to engaging people with biodiversity.
Sunak’s spending review pledges to move the country on from the pandemic, with some business tax relief planned, but question marks remain over the impact of cost of living increases.
We speak with product designers about how micro-mobility vehicles like e-bikes and scooters can be made appealing for wide-ranging modern audiences.