Rufus Leonard Design has put Shell International’s instruction manual on to CD-ROM for use by company staff in more than 100 countries.
The new retail outlet design manual shows staff how to design new Shell stations. The CD-ROM incorporates moving images, 40 000 words, 1850 drawings and 230 colour pictures.
“The CD-ROM-based manual means that consistent standards can easily be applied to these developments, saving time and money,” says Tim Field, head of retailing operations at Shell, the world’s biggest branded retailer with some 40 000 outlets.
According to Rufus Leonard managing director Neil Svensen: “British designers can apply their expertise in corporate graphic design to the new media. Graphic information design is the vital component for the new information society.”