SCIENCE BOX EXHIBITION

BY objectives – The London consultancy Objectives has worked with the Science Museum in London to explore the information superhighway by creating a concept for the museum’s latest Science Box exhibition.

BY objectives

The London consultancy Objectives has worked with the Science Museum in London to explore the information superhighway by creating a concept for the museum’s latest Science Box exhibition.

Called Information Superhighway, the temporary exhibition presents a vision of what the future of global communications could be, using a hands-on interactive approach to demonstrate the technology which makes it possible.

`Our biggest challenge was trying to design an exhibition based on something which doesn’t exist yet,’ says Objectives partner James Cook, who designed the pixillated logo. `We had nothing visual to go on as the Information Superhighway is still an abstract notion – at the moment it is something we can only speculate on.’

The consultancy created a solution composed of three rooms. The first of these explains what is known of the superhighway so far, but the heart of the exhibition is in Surf City, a room dedicated to the Internet. This contains `a pulsating hub that feeds computer terminals via tentacles of electronic wiring’, according to Cook. Visitors can use the terminals in here to surf the net. The third room uses lasers and mirrors to convey the potential of these new technologies.

`The dramatic box structures and mirrored room suggest that the potential of the superhighway is as limited or boundless as the imagination,’ says Objectives partner Neill Richardson.

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