New York brand consultancy Sterling Group has made two senior promotions. Former Michael Peters Ltd creative director Simon Lince is promoted to senior vice-president, creative director, responsible for overall creative direction. Lince’s former job goes to Janice Pendley, previously design director at the then Newell and Sorrell, and Coley Porter Bell. She becomes vice-president, associate creative director.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.