Blue Marlin has redesigned the overseas packaging for the Bass Beers WorldWide drink Hooper’s Hooch. Previously, the brand had four different presentations outside of the UK, leading Bass Beers to award the consultancy the Hooch brand alignment contract last year. ‘The first reason for the project was to design global packaging and the second was to communicate the branding in a more adult way,’ says a spokeswoman for Hooch.

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