Blue Marlin has redesigned the overseas packaging for the Bass Beers WorldWide drink Hooper’s Hooch. Previously, the brand had four different presentations outside of the UK, leading Bass Beers to award the consultancy the Hooch brand alignment contract last year. ‘The first reason for the project was to design global packaging and the second was to communicate the branding in a more adult way,’ says a spokeswoman for Hooch.
Bthere is a new tool that combines location-tracking, group-messaging and rewards to encourage young people to stick together on a night out and stay safe.
The annual event takes place in East London annually — its new look aims to be flexible and adapt year-on-year, while helping running appear more welcoming as a group sport
The Pentagram partner has given the 200-year-old publisher — home to songwriters and composers such as Beyoncé, Radiohead and Madonna — a regal rebrand.
This week, non-profit D&AD was hit by controversy when it emerged that it had paid some of its speakers a fee and expenses for its upcoming festival in London, but