Blue Marlin has redesigned the overseas packaging for the Bass Beers WorldWide drink Hooper’s Hooch. Previously, the brand had four different presentations outside of the UK, leading Bass Beers to award the consultancy the Hooch brand alignment contract last year. ‘The first reason for the project was to design global packaging and the second was to communicate the branding in a more adult way,’ says a spokeswoman for Hooch.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.