Elmood creates multimedia campaign for Scheufelen

Elmwood has created a multimedia campaign for the launch of a new range of paper from German manufacturer Scheufelen. The paper range, PhoeniXmotion, aims to combine the printing qualities of coated papers with the tactile qualities of uncoated versions. A Book, This Is Not Real Art, is complemented by a website, www.thisisnotrealart.com, all have been designed by the Yorkshire consultancy. ‘We wanted a campaign that was genuinely enjoyable and entertaining as well as creatively stimulating and commercially right,’ says Elmwood copywriter Jayne Workman.