Elmwood has created a multimedia campaign for the launch of a new range of paper from German manufacturer Scheufelen. The paper range, PhoeniXmotion, aims to combine the printing qualities of coated papers with the tactile qualities of uncoated versions. A Book, This Is Not Real Art, is complemented by a website, www.thisisnotrealart.com, all have been designed by the Yorkshire consultancy. ‘We wanted a campaign that was genuinely enjoyable and entertaining as well as creatively stimulating and commercially right,’ says Elmwood copywriter Jayne Workman.
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.