Elmwood has created a multimedia campaign for the launch of a new range of paper from German manufacturer Scheufelen. The paper range, PhoeniXmotion, aims to combine the printing qualities of coated papers with the tactile qualities of uncoated versions. A Book, This Is Not Real Art, is complemented by a website, www.thisisnotrealart.com, all have been designed by the Yorkshire consultancy. ‘We wanted a campaign that was genuinely enjoyable and entertaining as well as creatively stimulating and commercially right,’ says Elmwood copywriter Jayne Workman.
The museum will work with research studio Forensic Architecture on the installation, which is inspired by this year’s theme of “emotional states”.
The latest research from the Design Council and Social Change UK highlights the health and economic benefits of making neighbourhoods more walkable and designing houses that don’t leave people feeling
A round-up of moves, changes and appointments in the design world.
From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.