When she was a student at the London College of Fashion Joanne Negus hit on the idea of making greetings cards in her spare time to bring in some extra cash. Three years later, and she now heads up the company Funky Faeries, selling all round the country and supplying stores including Selfridges, Liberty, Harrods and John Lewis. ‘At first I set up a stall at Camden Lock Market with cards that were completely handmade,’ recalls Negus. ‘People responded to the fact that they were one-off and unusual and they were always intrigued by the different textured papers.’ Her supplies are sourced from Artoz, a collection of handmade and stationery papers which can be found in shops nationwide. Negus now works with a partner and has introduced new designs and elements of mass production. ‘The unusual textured papers are still part of the house style. We’re always being sent samples to experiment with and that’s how we’ve learned, but we’re also embossing and printing and sticking on printed panels,’ she explains. ‘One of the new designs includes printing on quite heavily textured stock which has been put through an ordinary office ink-jet printer.’
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