London interiors group Lumsden Design Partnership is moving into the branding arena with the appointment of Charles Allen to head up a new graphics division.
Allen was previously with Tag McLaren Audio, having joined from Fitch, but was made redundant last October (DW 22 October 1999). One of his first projects for LDP is to develop in-store graphics for kitchen products manufacturer Lakeland, for which LDP has devised a merchandising system. The new concept will launch in Cambridge on 29 April.
Allen’s appointment marks a departure for LDP, which is better known for retail and interiors work. Among its recent projects is the retail element of the new Tate Modern gallery in London’s former Bankside power station, which is due to open on 8 May.
LDP has collaborated with graphics groups such as Light & Coley and The Partners and will continue to do so. But, says LDP managing director Callum Lumsden, “The time is right to put our mark on branding. It’s great to have someone [in Allen] who understands branding, but also three-dimensional design. He will complement what we’re doing.”